Digital Marketing Vs Traditional Marketing

Digital Marketing Vs Traditional Marketing

The basic difference between digital marketing and traditional marketing is that, the medium through which users get notified about our products/business.

  • Traditional Marketing uses very basic media such as magazines or  newspapers
  • Digital Marketing uses digital media such as social media or websites.

READ: Digital Marketing Secrets to follow after Corona Lockdown

traditional marketing

Having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. 

Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper.

Traditional marketing plays an important part in reaching local audiences. Ads or advertisements can be kept for a long period of time if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing.

As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more direct way to connect with target audiences globally.

Digital marketing is essential for businesses today. It’s become routine for consumers to conduct research and make purchases online. Just typing what you need is much easier.

There are a few disadvantages to traditional marketing. First, businesses have little to no interaction with the consumers they are selling their products in real-time. You can’t ask any queries.

Some marketers also see traditional marketing as unreliable. You can’t edit a print ad once it’s out. 

Traditional marketing can also be pricier. For eg, printing an add may cost much.

Traditional marketing is still a realistic and important way to market certain businesses. But digital marketing is an increasingly important revenue driver. In fact, businesses reported that half of the revenue is influenced by social selling.

You may also read: Coronavirus Crisis: The need for Content Marketing

Digital marketing is cost-efficient. Though some invest in paid ads online or paid search marketing; however, the cost is still cheaper compared to traditional marketing.

digital marketing

Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real-time what is or is not working for your business online and you can adapt very quickly to improve your results.

Recently, 50% of marketers said they believe digital marketing has an edge over traditional because of the interactive digital marketing opens with customers. Businesses can have full control of their audience growth and see real-time results of each facet of that campaign. And with inbound marketing, consumers find the business, not the other way around.

Disadvantages to digital marketing do exist, however. Digital marketing depends on technology and, sometimes, technology breaks. When social media sites go down and a social media marketer has posts scheduled to go live, the only solution is to wait it out.

READ: Will Digital Marketing really help in Growing Business?

Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget, and understanding your target audience.

The moral: Both digital and traditional marketing can work for you, as long as you know what your audience wants. If you have any further questions regarding web service or digital marketing for your business, do contact Valiant Systems, Chennai’s best web design and development company. Our service and solutions are exceptional and trustworthy for clients. 

What’s the Future of Advertising?

What’s the Future of Advertising?

Advertising can be taken as the frontline of tomorrow’s greatest transformation. Do you know the reason why business giants allocate millions of funds ready-to invest for advertising and what exactly is the purpose? Well, that’s what you will find in today’s blog. Just grab of cup of coffee and join me. Cheers!

What is Advertising?

Ad or Advertisement is an evolving marketing practice that efficiently helps attain the 3 R’s – Right Message to the Right Person at the right time. In order to keep up with the “latest big thing,” advertisers have also tracked the latest developments in technology across history. The new and emerging phenomenon is programmatic ads, as many specialists see it. 

     However, also most ad companies focus on digital and custom advertising. — consumer habits, growing digital and social media, and an intensely challenging economy are forcing companies to go forward beyond consultancy services and advertising promotion to deliver extensive integrated marketing campaigns and solutions. You may find Valiant Systems best with not just web designing but also digital marketing or so-called advertising. 

You may read the blog: Today’s Virtual Communication Technology

Do you know? Facebook Ads & Google Adwords share a special location in the advertising industry. As per statistics, users can target consumers, existing Artemis, income level, and many others. Famous eCommerce sites have begun selling their goods using Google Shopping.

advertising method

Advertising Trends Changing Future

The landscape of the current advertising and marketing profession is exclusively centric with bold changes where media power is re-defined with flattening the hierarchy. There goes various undeniable debate regarding the content and context for advertising. Just like techno-trends Virtual Reality, Mobile beacons, Neo-storytelling, Biometric tattoos, Internet of Things (IoT tesla cars, houses, cities, health connected), the workflow of digital content and customer analysis for advertising technology ecosystem deepens the curvy challenges that are approaching dynamically. 

SOME ADVERTISING TACTICS

You may also read: The need for Content Marketing during Coronavirus

  1. Content Marketing: Content marketing is a concept that began to gain attention with the emergence of social media sites like Facebook and Twitter during 2002. Marketing content includes marketing campaigns (newspaper or magazine articles written corporately to advertise the product), blogs, or any other content that is released for promotional reasons on the internet. Content marketing as a kind of marketing is powerful at generating recognition once it comes to brand narrative. Since the advent of social media, content marketing, while offering a modern advertising platform, has reinforced the ties between customers and brands. By running ads or hosting a blog on their website, small companies may leverage the impact of content marketing.
  2. Online Advertising: Potential customers use the internet to find a variety of items, like brands and businesses. If it refers to leveraging on reaching customers, advertisers use resources like Google AdWords to build ad campaigns online. AdWords is a Google tool that enables local entrepreneurs to build online ads to reach their target consumers with keyword and led to increased levels. Many online marketing developments include marketing strategies such as search engine optimization ( SEO); social media; smart applications such as iPads and other consoles; display ads; and banner ads for the website.
  3. QR Codes: A QR code is a two-dimensional pattern identical to the UPC (Universal Product Code, or so-called bar code). Once scanned with a QR code reader a QR code provokes a digital response. It has gained popularity in ads as an innovation perspective in which customers can scan the code to get the additional product or promotional information. A QR code may activate several activities once scanned by a smartphone, like launching a website, making a call, or creating an SMS message. Using the QR Code Generator to generate a free QR code online and embed the code on the business cards, pamphlets, vouchers, print advertisements but also Tv ads for your product/service. 

todays advertising

CONCLUSION

          It’s time to wind up my article, if you feel my content is useful, do share and comment. For further web service or digital marketing service, do connect with Valiant Systems as we’re Chennai’s leading web design and development company, offering clients top-rated solutions at a very reasonable price. Catch you soon, bye.

Corona Crisis-The Need for Content Marketing

Corona Crisis-The Need for Content Marketing

These are hard times, right from children to giant business master face depressions, and business loss. But don’t forget, every pandemic situation teaches people a lesson and likewise, this COVID 19 has bought many sorrows and also opens new gates to success seeking where only smart, tactics players can survive. Today, the economy is falling and people look for opportunities to budding up in life in a pile of grains. Giving you some interesting bits, today I like to share the importance of Content Marketing for brands and business growth. Let’s move in with Valiant Systems and stick to the discussion.

 You may Read: Content Management System for Business ‘What? Why? Who?’

 Challenges faced by Marketers due to Coronavirus 

 Do you know? As per the marketing research average, 25-45 % of the marketing investment is devoted to advertising, travel, costs, registration, and merchandise for trade shows. With coronavirus messing up the budget for trade fairs, advertisers are forced to rapidly reallocate the budget. So, In the midst of fear of joining and hosting major events, marketers shift to content marketing provided directly to online subscribers to remain connected with their clients. It has grown with only blog posts and editorial approaches to content marketing. It’s a balanced approach that focuses on a wide range of tactics for digital marketing strategies like email,  SEO,  social media, and paid media to resume engaging with customers.

        With the termination of forthcoming activities, you need to expand your marketing strategies on digital content to maintain clear and timely contact with your customers. 

need for content marketing

need for content marketing

What do you mean by Content Marketing?

     Content marketing is a form of digital marketing wherein brands build an existing customer relationship by content that has been non-promotional and holds priority to each and every interaction. And it is truly sad to hear that, Over decades content marketing has adapted from just being blog postings and publishing tactics but a practical approach that depends on a wide range of digital marketing methods such as email, social media, SEO, and paid distribution to meet an audience.

        To say, like other marketing sources, Content marketing is not fully based on promotions. Rather, it conveys service or product stories and offers viewers various important tech or non-tech information that also mainly during such pandemic situations. 

 Do you know the Importance of Content Marketing?

         During the coronavirus outbreak, content marketing can be an efficient way so you can keep in contact with your clients and increase the supply production. Communicating and engaging with your customers will stay undisturbed with the ever-evolving digital world, no matter how the scenario is, as soon as you have the best content marketing techniques in place. 

         As trading exhibits are mainly used for order creation initiatives and optimization of pipelines, it becomes crucial to concentrate on the networks of digital lead generation. Some marketers will argue that rising digital investment would increase the lead rate, but quality can differ. Some could suggest that the standard of leads developed at industry events can also differ – as long as the leads are carefully tested, the production of supplies can improve without relying on involvement in the tradeshow.

         In difficult moments and a rapidly evolving global environment, it remains important to convey brand identity and values. Coronavirus presents marketers with a new challenge, shedding light on the value of relying on tactics beyond conventional channels (while required to remain flexible). During the coronavirus epidemic, the target of experiential marketing is to spend in similar conceptual and content marketing strategies provided through social platforms. Make sure that your customers are aware that you remain available throughout 2020 and are interested in their business.

 Tips for Content Marketing

 -> Stick to plan: As we know content marketing is a long term plan but a successful one. It’s not a story that you post a blog today, get customers tomorrow. We have to wait for months or even years to generate income. 

-> Let’s focus on brand awareness, not selling: This may sound hard but its fact. When you focus on the sale, your marketing line is destroyed. You can’t build the bridge within seconds as it took years to come up to this height. Build your brand with content promotions.

-> Focus on COVID topic or Don’t focus: You may think why this girl is talking about Corona here. Guys, this is a trend. There are two options, one-you can market contents based on COVID19 along with your business or secondly-you can focus on business topics alone. The choice is yours.

-> Keep your old contents reviewed or edited.

-> Business needs to focus on traffic enhancement, not profit gaining.

-> Tune your content style. 

-> Do lots of promotional work.

 You may also read: How to build an eCommerce website during Lockdown?

 CONCLUSION: 

 So, if you feel my blog about content marketing during coronavirus pandemic is useful, do share. For any Website service for your business or eCommerce platform, do contact Valiant Systems (web design and development company, Chennai) for the best quality service at affordable prices.  

Digital Marketing Secret to-follow after Corona Lockdown

Digital Marketing Secret to-follow after Corona Lockdown

Unforeseen, the planet has upended. COVID-19 has now crossed the globe, the virus initially detected in December 2019. Instantaneously, appeared the use of masks, hand sanitizers, temperature weapons, antibacterial sprays, touch monitoring, travel background inspection, and thermo-tagging becoming relevant than ever in a few months. Unexpectedly, handshakes embrace, and touches have now become like time-bomb as our thread-pandemic society becomes part of social distancing.

          The business dynamics have changed significantly in light of the global pandemic that has engulfed with many countries like India announcing lockdown. After every in-person transaction to the lowest possible level, people have become more reliant on the digital world today than ever. It has really generated the room for Digital Marketers like me to perform in-depth research and experiment with new tactics to support our clients to make the most of the internet. Well, as I’m quarantined at present, it’s my pleasure to always be qualified to help others manage their enterprise much as feasible by digital insights and tricks execution.

The current outbreak of COVID-19 has reduced the economy to a breakneck pace. It has transformed the way that companies operate. Yeah, if you’re a company owner too, you’ve got to wonder how to cope with this global crisis. In this blog, we will strive to help you find how to handle this rough time and preserve the exposure of your business.

Companies ought to organize strategically through this time to ensure that this global epidemic doesn’t totally knock them off the track. Because of the freeze, Outdoor Advertising agencies will not spend. So, that’s when your digital marketing plan will make a huge impact at this phase.

FOLLOW UP DIGITAL STRATEGIES

In today’s situation, several enterprises promote their goods online while maintaining contact with their shoppers. Everybody’s trying to market their company online, from small to top brands. With all that in mind, let us just look at how the corona crisis can change the digital marketing strategy.

Time to Update your Online store

Companies were previously concerned with other facets of business work. It’s shown that marketing experts mostly neglect the website of the organization updating due to their abundance of work. However, this pandemic has slowed down company operations which means updating the corporate site is a great opportunity. You can use this opportunity to reset the business strategy by reviewing efforts. You have to ensure your website is configured and looks stylish. You can review past marketing materials to meet your social media marketing targets, as well as introduce the latest technology to improve the exposure and promotional strategy of your company.

SEO- Search Engine Optimization

In this disease outbreak, the short-term financial burden concerns all. Moreover, long-term planning is for smart business owners. Coronavirus, as we all know, has enhanced online traffic, as most people spend their time online. But even if your company is slowing down, it will be gaining popularity in the months to come. This means you have to spend on SEO for now and you’re ready for it when the market calms down. Like paid ads, it takes months for SEO to help the site appear on a search results page in the top ranks.

        Therefore, you need to work next to your opponents to plan for the future. This time of lockdown is ideal for investing in long-term assets that can set you forward when others quit. Digital ads include email marketing, social media marketing, SEO, PPC, etc. SEO is the most successful technique for achieving futuristic marketing objectives. You should focus on enhancing the technical SEO of your site during the downturn, including page load and mobile-friendliness. In fact, you need to focus on both on-site and off-site development so you’re poised for the coming months.

Market on Social Media 

As a savvy business owner, prospects in every market need to be recognized if it is a lion or dog. Social media marketing is one marketing tactic that you use these days. People remain at home because of social remoteness and life-isolation. And what are most people doing during the outage? Few do household work and baking yet most people check the internet or use social media. Users are addicted to Facebook, Instagram, and Twitter give you a big chance. Customers may not shop by now’s the time to create a close relationship with your current clients and draw possible customers’ attention.

          You can position your brand beside where your target customers are scrolling with the solid plan. You will also learn more about your target markets such as their profiles and preferences in buying. Build interesting content and expose your company to individuals who may not have previously viewed your post. When you use this time productively, you will create great interactions with your prospective customers and turn them into a loyal customer.

    CONCLUSION

Interested to restart your business during this COVID-19? Get connected with Valiant Sytems, India’s best web design, development, and marketing company offering clients best-in-class marketing strategy leading success. We know, you always deserve the best and it is what we do. Contact us now!

Rules for successful Social Media Marketing

Rules for successful Social Media Marketing

Hi there, I’m pleased that your online business is going great. But are you happy with your digital marketing skills or do you wish to succeed in this 2020 year?

Let’s think out of the box and focus on the brand vision to get a goal. In short, let’s summarize your marketing flow and determine the various resources needed to succeed. Before starting our data in detail I would like you to take a short note on the success rates your social media marketing had in the past 2019 and set a marketing strategy for this year.

Come let’s open the gem gates of marketing guidelines that help you succeed an effective social media marketing for your enterprise. It’s a big risk for a company in this age of social media to not exploit social platforms. Social media acts as a bridge between your target audience and your brand. It helps you to connect with your potential customers and enables you to achieve the aims and goals of your brand.

Hope you don’t get bored…let’s continue reading the secret to achieving an effective marketing strategy.

Set Smart goals

Until you dive into creating a social media strategy for your brand, you must list your goals and objectives. It’s important that you evaluate the intent of your brand’s social media presence and decide what you want to accomplish in your social media strategy.

Increasing brand awareness, traffic, building brand credibility or loyalty, and sale generation are the essential goals every business dons carry to achieve victory.

Have you heard about the SMART goal? Specific, measurable, achievable, realistic and time-bound. Following these goals will help move on track.  

Identify your targetted audiences

 Are you eager to know about the second rule, here it is: identify or define your main audience. Do you know, why I am pin-pointing the word ‘target’, because if you’re not targeting the right audience, your strategy may not produce the accurate or needed results?

Why identify the targetted audience? Based on their navigation or location, psychographics, you can address them with softening content that may solve their queries. Analysis in which point of view, your product or service is proven in solving their issues.  

Analysis of your competitors

Next is that it is important that you have thorough research on your competitors before you develop your content strategy. This will help you understand which strategies or types of content do the best and which tactics are not as successful.

The goal here isn’t to copy or steal your competitors ‘ strategies directly. In reality, it is a matter of gathering insights and adapting and refining their techniques to build your own.

Hints: You can follow them on social platforms and study about their ranking and performance through competitor spying tools.

Manage content strategy

It’s not gonna last for long, just bare me. Interactive content has the ability to help draw people’s attention than text. That’s not to say textual content isn’t relevant, but social media will concentrate more on visual content. Put real effort into creating videos, infographics, photos, and more of high quality. To ensure maximum interaction these components should be incorporated seamlessly into your social media strategy.  

Hint: photoshop tools like Pixteller, Canva, Pixabay, and Stencil help you produce visual content in an innovative way. This technique automatically increases traffic to page or blog.

Plan how to execute

Finally, before executing your strategy, track and measure all your performance metrics like conversion rates, reach, lead generation and engagement and decide the KPIs (key performance indicators) for your marketing goals. Perform an agile methodology to experience the social media strategy.

 Never forget the SMS framework: Set goals –> target audience —> Select platform —> Content/design —> Plan execution

If you want to learn more about brand success through marketing or want to create the perfect digital marketing platform for your brand, then kindly follow or call Valiant Systems. We’re here to help you out.

 

Do Paid search marketing really work for Business?

Do Paid search marketing really work for Business?

Why are many top leading brands spending their enormous time in marketing? What’s the use of SEM and how it works for your current business? confused, aren’t you?

Today on my blog, I would like to share with you a few essential details about SEM or so called search engine marketing and its purpose in doing magic among business communities.

WHAT DO YOU MEAN BY SEM?

Search engine marketing or SEM refers to the process of ad marketing through which website traffic is increased. In my previous blog, I might have talked about various tips that help you gain organic web traffic. Well, here I will explain about the use of paid marketing. Previously search engine marketing was the leading both paid search marketing and SEO. But as days went by, the use of paid search or SEM combined all paid activities like PPC, CPC (cost per click), CPM (cost per thousand impressions), and paid search advertising. Valiant Systems company help you work on your sites traffic through pay-per-click (PPC) and search engine optimization (SEO) setup through google ad or other various ad campaigns resulting your website (personal or E-commerce brands) rank on first page in search engines like yahoo, google, and bing.

WHAT IS PAID MARKETING?

This might sound surprising when I say. These many days you might have seen such search engine posts but never might have thought the difference. PPC advertising is a great ad form where the business or company or advertiser uses internet ad tools to drive traffic to his/her website. Though this type of advertising is more popular, you can’t expect any revenues because for a pay-per-click ad, the advertisers typically bid on certain keywords and will be paying for each user clicks. This will increase website traffic but not service buyers rate. It doesn’t mean I don’t support PPC.

HINT: If you’re a startup e-commerce business, then paid advertisements will cost you immediate downfall. It’s better you move in with your budget strategy through organic marketing. Once your brand seems familiar among the public, go for paid ads to spread your business worldwide.

       

        Here is what paid traffic or PPC ads look like from a search engine user’s view.

Now the positive side of PPC is that when you set your campaign ad with relevant keywords, Google hosts your site to first ranking resulting in more traffic and less PPC fee. This trick seems profitable right? So, it’s advisable for small businesses’ to learn the ad strategy begore managing campaigns efficiently.

FACT: Paid search advertising drives more traffic than organic marketing.

IS PAID SEARCH ADVERTISING GOOD FOR BUSINESS?

Still confused about its beneficiary, go reading.

  1. Set Google Ads account: Before creating a PPC ad campaign, Google Ads- get more customers easily online to make your work picture perfect.
  2. Learn more about PPC basics: With no knowledge, never decide to start a campaign orelse go for an Ads managing support services.
  3. Budget-friendly: PPC ads are budget friendly when used wisely. Target specific kinds of consumers or visitors to turn them into clients or customers.
  4. PPC is good for local search
  5. Improves brand recognition
  6. Faster marketing results

If you think paid ads will cost you more time and effort, do have our support, as we’re ready to help you 24/7. Contact Us.

 

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