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Rules for successful Social Media Marketing

Rules for successful Social Media Marketing

Hi there, I’m pleased that your online business is going great. But are you happy with your digital marketing skills or do you wish to succeed in this 2020 year?

Let’s think out of the box and focus on the brand vision to get a goal. In short, let’s summarize your marketing flow and determine the various resources needed to succeed. Before starting our data in detail I would like you to take a short note on the success rates your social media marketing had in the past 2019 and set a marketing strategy for this year.

Come let’s open the gem gates of marketing guidelines that help you succeed an effective social media marketing for your enterprise. It’s a big risk for a company in this age of social media to not exploit social platforms. Social media acts as a bridge between your target audience and your brand. It helps you to connect with your potential customers and enables you to achieve the aims and goals of your brand.

Hope you don’t get bored…let’s continue reading the secret to achieving an effective marketing strategy.

Set Smart goals

Until you dive into creating a social media strategy for your brand, you must list your goals and objectives. It’s important that you evaluate the intent of your brand’s social media presence and decide what you want to accomplish in your social media strategy.

Increasing brand awareness, traffic, building brand credibility or loyalty, and sale generation are the essential goals every business dons carry to achieve victory.

Have you heard about the SMART goal? Specific, measurable, achievable, realistic and time-bound. Following these goals will help move on track.  

Identify your targetted audiences

 Are you eager to know about the second rule, here it is: identify or define your main audience. Do you know, why I am pin-pointing the word ‘target’, because if you’re not targeting the right audience, your strategy may not produce the accurate or needed results?

Why identify the targetted audience? Based on their navigation or location, psychographics, you can address them with softening content that may solve their queries. Analysis in which point of view, your product or service is proven in solving their issues.  

Analysis of your competitors

Next is that it is important that you have thorough research on your competitors before you develop your content strategy. This will help you understand which strategies or types of content do the best and which tactics are not as successful.

The goal here isn’t to copy or steal your competitors ‘ strategies directly. In reality, it is a matter of gathering insights and adapting and refining their techniques to build your own.

Hints: You can follow them on social platforms and study about their ranking and performance through competitor spying tools.

Manage content strategy

It’s not gonna last for long, just bare me. Interactive content has the ability to help draw people’s attention than text. That’s not to say textual content isn’t relevant, but social media will concentrate more on visual content. Put real effort into creating videos, infographics, photos, and more of high quality. To ensure maximum interaction these components should be incorporated seamlessly into your social media strategy.  

Hint: photoshop tools like Pixteller, Canva, Pixabay, and Stencil help you produce visual content in an innovative way. This technique automatically increases traffic to page or blog.

Plan how to execute

Finally, before executing your strategy, track and measure all your performance metrics like conversion rates, reach, lead generation and engagement and decide the KPIs (key performance indicators) for your marketing goals. Perform an agile methodology to experience the social media strategy.

 Never forget the SMS framework: Set goals –> target audience —> Select platform —> Content/design —> Plan execution

If you want to learn more about brand success through marketing or want to create the perfect digital marketing platform for your brand, then kindly follow or call Valiant Systems. We’re here to help you out.


Do Paid search marketing really work for Business?

Do Paid search marketing really work for Business?

Why are many top leading brands spending their enormous time in marketing? What’s the use of SEM and how it works for your current business? confused, aren’t you?

Today on my blog, I would like to share with you a few essential details about SEM or so called search engine marketing and its purpose in doing magic among business communities.


Search engine marketing or SEM refers to the process of ad marketing through which website traffic is increased. In my previous blog, I might have talked about various tips that help you gain organic web traffic. Well, here I will explain about the use of paid marketing. Previously search engine marketing was the leading both paid search marketing and SEO. But as days went by, the use of paid search or SEM combined all paid activities like PPC, CPC (cost per click), CPM (cost per thousand impressions), and paid search advertising. Valiant Systems company help you work on your sites traffic through pay-per-click (PPC) and search engine optimization (SEO) setup through google ad or other various ad campaigns resulting your website (personal or E-commerce brands) rank on first page in search engines like yahoo, google, and bing.


This might sound surprising when I say. These many days you might have seen such search engine posts but never might have thought the difference. PPC advertising is a great ad form where the business or company or advertiser uses internet ad tools to drive traffic to his/her website. Though this type of advertising is more popular, you can’t expect any revenues because for a pay-per-click ad, the advertisers typically bid on certain keywords and will be paying for each user clicks. This will increase website traffic but not service buyers rate. It doesn’t mean I don’t support PPC.

HINT: If you’re a startup e-commerce business, then paid advertisements will cost you immediate downfall. It’s better you move in with your budget strategy through organic marketing. Once your brand seems familiar among the public, go for paid ads to spread your business worldwide.


        Here is what paid traffic or PPC ads look like from a search engine user’s view.

Now the positive side of PPC is that when you set your campaign ad with relevant keywords, Google hosts your site to first ranking resulting in more traffic and less PPC fee. This trick seems profitable right? So, it’s advisable for small businesses’ to learn the ad strategy begore managing campaigns efficiently.

FACT: Paid search advertising drives more traffic than organic marketing.


Still confused about its beneficiary, go reading.

  1. Set Google Ads account: Before creating a PPC ad campaign, Google Ads- get more customers easily online to make your work picture perfect.
  2. Learn more about PPC basics: With no knowledge, never decide to start a campaign orelse go for an Ads managing support services.
  3. Budget-friendly: PPC ads are budget friendly when used wisely. Target specific kinds of consumers or visitors to turn them into clients or customers.
  4. PPC is good for local search
  5. Improves brand recognition
  6. Faster marketing results

If you think paid ads will cost you more time and effort, do have our support, as we’re ready to help you 24/7. Contact Us.


Will Digital Marketing really help a business grow?

Will Digital Marketing really help a business grow?

                  I have seen many coming up with questions like, what is digital Marketing? Is digital marketing a good business? How does it help in growing a business? What are its strategy and scope?….fuss. For a change, let’s think out of the box. Never underestimate an elderly-aged person, because nowadays, he/she is the one getting much-involved, modernised and supported in digital media platforms like Instagram, Facebook, Youtube, Whatsapp, vimeo, etc. Have you ever thought of its reason, how a normal person not even a celebrity is getting so much audience attraction or viewership online. Yes…you got it, that’s the power of marketing. Whether you have a small or big concept running on your mind, that doesn’t matter. The way of presenting the source is vital and for that digital marketing is the pathway. 

           It is easy-peasy to find out whether a business is surviving or thriving. In today’s online strategy, only the best can thrive using the ideal lucrative form of marketing. To say in short, Digital marketing refers to the online bridge connected between the business person or product or service to the targeted audience or customers through any digital forms or medium such as internet display advertisements or smartphones.



         The birth of digital marketing tech was traced from 1971, when Ray Tomlinson sent the world’s first email to himself. Since then, digital marketing paced a rapid growth over the nation concurring and inventing various strategies over trade and commerce. Anyhow, there are  types of digital marketing available online and offline, which work best for your business. They are Mobile phone marketing, Content marketing, Search Engine Optimization (SEO), Social media marketing, offline digital marketing, Affiliate marketing, pay-per-click advertising, influencer marketing, email marketing and viral marketing. Using these social media marketing sources, you will gain more visibility, brand recognition, competitive edge, social media inclusion, and increase revenue.

                 (You may also read a blog of interest: Why do I need a Website?


       In today’s scenario of modern technology, people are crazy about online shopping and the Internet’s power, which captures the attention of the business and corporate sectors. Likewise, traditional marketing sources like pamphlets, radio advertising, media advertising, etc. are being outdated, as digital marketing and SEO has become the main focus for various online business’ channels knew it’s tricky growth side.

         To small business owners who want to compete with big companies, digital marketing is a blessing. This gives small business owners and entrepreneurs the chance to compete with big brands and here are some reasons.        

  • Build a website for sale and marketing.
  • It is more cost-effective than offline marketing.
  • It allows you to generate better incomes.
  • It promotes direct engagement with the audience.
  • It caters to Smartphone users.
  • It builds the reputation of the brand.
  • It is basically a great career choice.
  • IOT or Internet of things are setup.



            According to IAMAI (Internet and mobile association of India), India saw a 100% increase in social media users compared to last year. Users have done everything from building relationships to sharing experiences to growing business/brands, and now we nearly treat this virtual world as a parallel one. Some of the latest updates about social media might fascinate you, have a look.

  1. Facebook is India’s premier active social media platform.
  2. Direct upload of videos to Facebook is higher than that of YouTube.
  3. In India the total number of Twitter users is 40 million.
  4. 64% use Twitter to track brands, 33% use it to shop and 29% use it to discover new products.
  5. LinkedIn has the second-largest user base in India, with the first being the US.
  6. Among Indians LinkedIn is more popular than Pinterest and Instagram.
  7. When compared to women, Instagram is dominated by men.
  8. 53 percent of web users between the ages of 18 and 29 have an Instagram account.
  9. 82 percent of India’s online population is using Google.

After reading my blog, you might have concluded that social media, digital marketing is the heirloom of modernity in the upcoming ages. To tune your business into best online platforms like Facebook or amazon or swiggy, join us. We at Valiant Systems design and develop websites with unique features giving you the best-in-class performance you need. For more contact us, we open-heartedly welcome feedback and queries. 

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