Google Shopping: A huge threat to Amazon

Google Shopping: A huge threat to Amazon

Shopping online has been everyone’s daydream. On the other hand, there is no doubt that Google (GOOG) has become the direct or outspoken challenger of Amazon (AMZN) right from paid or free live streaming service to selling online products to consumers currently. When it comes to the question of every man, ‘Will Google be a threat to Amazon? There comes a diverse debut on the topic and let see how Valiant Systems summarizes the subject. 

For the past few years, the rivalry between the two internet giants has grown too vigorous. Though Google owns the search engine world apart from Yahoo competitors, a survey shows that 60% of shoppers head out for Amazon skipping Google for online shopping. It is undeniably true that Amazon has gained much success bypassing Google ads in the E-commerce business. Sad but true. 

E-commerce is often known as a bread and butter business is the end result depends on the on-site UI, UX, fluent product search, buy and sell detailed flow, product review, and more. Some say Google copied the shopping hub or strategy of Amazon. Well, never decide anything here. 

But when it comes to Google Ads, there are many holding righteous testimonials saying, compared to Amazon, Google is presenting much cheaper and simpler business options like FREE for independent sellers or merchants. They are even teaming up with Shopify online store builder, where millions of merchants sell online products to direct consumers. Though the amount of people buying from Google is very low when compared to Amazon, it is believed that the future comes in favor of Google due to the commission price difference. The advantageous motivational move for merchants with Google is not just because of the Free investment or price they give, the inventory or products they upload are redirected to search results automatically making their sales double or triple times spent on the ads when compared to other online selling platforms or marketplaces.

As Amazon is huge with a wide online presence, selling products with them seems very hard. But partnering with Google enhances their marginal profit value. Now, Google with Mr. Reddy, informs that customers can buy products directly from retailers or sellers on main search results with 0% commission. It also has opened the pathway for third-parties like PayPal, Shopify to let their existing customers continue to manage their orders and inventory with secure payment methods. It is believed that there will be an ultimate change in shopping habits in upcoming days, where Amazon will feel Google as its biggest threat. 

Things don’t have to always be contaminated under an Amazon or Google World. With your own online shopping store, you can have your unique UI looks, express your brand identity, gain loyal customers, become valid online sellers in the industry or market. 

For retailers on-demand, Valiant Systems, your one-stop destination for E-commerce website development shows up…

Own your marketplace website and mobile application (iOS and Android) with best features and functionalities trending in online sales operations. 

What do you own with an E-commerce platform?

  • Site Page Builder
  • Advanced Search Filter
  • Product Management (Unlimited product uploads)
  • Order Management
  • Inventory Management
  • Payment Options
  • SEO or Search Engine Optimization
  • Coupon or Discount Management
  • Promotion & Marketing tools
  • Easy-To-Use Checkout
  • Analytics & Reporting
  • Mobile Friendly Support (Responsive web app or separate apps)
  • Social Media Integration

And many more…

We also offer ERP or any kind of business software to support your online sales and financial operations smoothly. Interested in launching your marketplace? Call us today!

Are Google My Business Reviews Important?

Are Google My Business Reviews Important?

Remember the last time you tried a product without a review from anyone? I like to search for new products if just a few rupees are left in my wallet, just to be the first to discover them. It’s time to hit the reviews if it’s important that it performs for the first time. The determining feature that caused a prospective buyer to choose between your businesses and your rivals can be Google My Business Reviews. Furthermore, Google Reviews are significant local SEO ranking signals but one of the most important ways you can facilitate faith in your company.

READ BLOG – How to run a successful Loyalty Program

In this blog, Valiant Systems will explain to you the importance of review in the Google My Business platform. Reviews also show in search results as customers request using keywords on Google search boxes, showing either map results and search terms. Scrolling a pin on the map will provide important information about that business to a potential customer: opening hours, contact information, and company address. 

If you want to develop your company locally, online reviews are very valuable. Here are some advantages of GMB reviews.

LEARN MORE – benefits of social media management for local businesses

  • Improve your online identity
  • Enhance the ranking of your platform standing ahead of competitors
  • Reviews always build trust for your customers
  • Increase click-through rates for your website
  • Bad or good, reviews explain a person’s experience about your service or product. 
  • Replying to bad reviews always creates a soft-corner in the customer’s sense. 

How to connect with Google platform or Google My Business?

  1. First you have to verify your Gmail account with Google My Business account. Next, verify your business by adding details and it may take up to 14 days. You will receive an OTP via postcard. 
  2. Now you can customize your GMB account by adding products, images, updates on service, business working hours, and more. 
  3. You can now, share review links with your friends or clients to help you improve among competitors in ratings. 

   If you include the call-to-action in your e-marketing, remember to pack a link to your company’s Google My Business Page that makes it really easy for customers to submit their reviews. This will enable clients to include you with a Google review quickly and efficiently. Lengthy and revisit users should also be encouraged to flee their reviews and to applaud their clients for having taken the moment review.

READ BLOG – Content Creation- Blend your voice with brand voice

    There’s no magic or trick here, well not all potential customers are expected to give positive reviews. To manage your online presence perfectly, Get in touch with Valiant Systems, we are the best web design and development in offering advanced and effective strategies in creating and managing Google My Business account for your business. We help you succeed in business, it may look like and slow process. But it is surely an effective long-term success-rated procedure. For any social media managing service, contact us.  

Protect Website from Spam Backlinks by Removing

Protect Website from Spam Backlinks by Removing

Nowadays, spammy or bad backlinks have become the trouble-makers for many business websites. If unnoticed, Google will warn or penalize your site filtered and updated through webmasters. When I started talking, you might have understood on what topic I’m gonna discuss today. Yes, Spam backlinks and the way to remove them from the website before getting site ruined or penalized by Google. If you don’t currently have the issue of poor backlinks or “spammy links” on your checklist then it’s best to take care, as they’ll have a negative impact on the rankings of your web. That’s why we thought we should speak to you about what they are, how to recognize them, and how to delete spam links as well.

         What’s Link quality? Link quality is among the key ranking criteria for Google and has worked very hard to perfectly tune the function of its algorithm. The very first massive clamp-down emerged in 2012 with Google’s upgrade to Penguin, and later with improvements to the current changes to Panda. Conspiracy theories regarding the new big algorithm change, indicating that it also had to do with the consistency of the connections.

                                        You may also love reading: How to avoid on-site Google Penalty?

          Do you know? Google’s insistence on penalizing spammy-linked websites is its “black-hat” way of countering old SEO techniques. Few years prior, if you want your ideal search term to rank at just the top of google engines, all you do is was pick up a phone and order a couple of hundred links and tada! You were there. Honestly saying, that’s so simple. But certain links were of poor quality, nothing-websites were just set up for this reason. They weren’t ties from actual, reputable firms.

       Anyway, it was bad news for Google because they couldn’t attest to the credibility of their search results because practically everyone with a website and money to buy some links would rank high. Google built a way to recognize websites that had high-quality links from valid sources to boost the consistency of their search results and weed out low-quality websites by penalizing those with spammy links. Even so, learning how to easily delete spam links became an important part of SEO.

    What is spam or negative or bad backlink?

 Spammy backlink approaches are also called “black hat”, the strategies for building links. Those are forms of links that deliberately violate Google’s guidelines and have promising possibilities to be caught in a penalty for algorithms or manual links. Due to content duplication, loads of external/internal links, unnatural, and low domain authority, a site is considered as a poor quality website.  

What is Good Backlink?

 I just want to share the meaning of good backlinks also, as it may help you understand the differences. Good backlinks are usually known as the “White Hat” link building strategy as they are useful among high-quality content and video interactions on site. This local directory linking enhances business engagement during SEO, content marketing, or other promotional campaigns. 

How can I identify bad backlinks?

 As said in my previous blog, many websites are getting penalized due to having spammy links that occurred from black hat SEO. It is also common that without any SEO strategy, spam links get linked to your site unknowingly. You may ask How but there are several ways which can be competitors trap in playing with negative SEO for your site. (#kindly don’t follow such false tactics). There are also some other reasons where Google observes websites as bad quality or unnatural.

      You may ask, How will I know, whether Google penalized my site or not? When Google penalizes, you will find a sudden downfall of ranking from various search keywords, as if you have fallen to ground from a mountain cliff. OOOPH!!! to bad, isn’t that?

      There are many SEO sites, where one can identify and filter the spam backlinks. Such as Google Search Console, SEMrush backlink Checker, Ahrefs Backlink Checker, SiteChecker, Neil Patel’s Backlink Tool, etc. Have you heard about “Backlink Audit”, it’s another method to identify the issues of the area are coming from and helps in sorting out. 

 What are the types of Spam Backlinks? 

  • Blog Comments
  • Private blog networks
  • Cheap link services
  • Press Releases
  • Foreign Language sites
  • Link from spam guest posts
  • Link from a website that contains duplicate contents.
  • Low-quality directory sites

 How to Remove Backlinks from Website?

 To say frankly, removing a backlink from a website is not a piece of cake, it needs patience. 

 Removal Request from your Website

 With Google penguin arrived, you can remove spam links easily by Google Link Disavow but in some cases, while reporting backlinks, it affects your company SEO growth and ranking. 

       In another way, you can do some research and identify the details about the webmaster and send a polite mail requesting link removal, which may take a few weeks. (#make sure your mail is an approach from the same domain of your website) Fingers crossed! Wait patiently for good results. 

mail request- Backlink removal

mail request- Backlink removal

CONCLUSION:

 Hi there, I hope you find my blog useful. Do comment and share. For any Website services do connect with Valiant Systems, we are Chennai’s most leading web design company, good-known in serving clients with the best service and satisfying needs.

 

On-site SEO: How to Avoid Google Penalty?

On-site SEO: How to Avoid Google Penalty?

Hi folks, as corona situations are on its trail, taking a short break from such weirdo topic is wise enough. Am I right? Today am gonna share a few SEO practices for your website or so-called on-page (on-site). Very well, on-site is totally different from single page application that I had previously shared in my blog section. If interested, you can have a glance. Anyway, coming to our discussion, on-page SEO refers to the website content or layout or technical basis optimization. SEO for a website can be understandable and explained to you with a bowl of soup example. Let’s say the bowl is pointed as the technical backend process (HTTPS security, CTR), the yummy delicious soup is referred to as the great content and design work and finally, is something missing? Yeah, who will have a soup with no SALT? hahaha..kidding. Salt is the quality of outbound and inbound links you add to pages. These practices make a website crawlable, speedy, readable, SEO-friendly, and mobile-friendly.  

                                You may also read: What’s new with Google Suite?

What is Google Penalty in SEO?

             So, coming to the next section of our title. What is the Google penalty? A website going against webmaster guideline is noticed by Google and warns or penalizes the site causing serious disadvantages that disturbs the brand reputation and reduce site ranking, traffic, and conversion rates. You have to keep in mind that Google penalizes a website by the notification it gets from Penguin (previous Black hat SEO or negative SEO was used by people) or other manuals (humanoid) practices. 

Why Website Gets Penalized?

The following are some of the reasons why Google penalize or warn your website.

  • Strange Links
  • Google Algorithm
  • Comment Spamming
  • Duplicate Content
  • Paid Links
  • Content Creators
  • Keyword Stuffing
  • Doorway pages
  • Irregular outbound Links
  • Website hacks

Strange Links

Unwanted or artificial links is the correct name matching this title. If you or your companion create unwanted links to your website, Google analyzes and decreases your site grade level detecting spam links from your directories. 

Google Algorithms

Actually, this one is an un-avoidable counter-attack “AUTOMATIC”. Here, Google goes through the Penguin updates and also checks whether your site posses any kind of spam links, duplicate content, and so on. 

Comment Spamming

I have seen many companies doing this kind of weirdo stuff, Self commenting. It’s a kind of spamming. Not always, will Google go unnoticed and reward your site with extra traffic level. When Google finds out the spamming process, you are permanently out of the platform, well to say shortly, “GAME OVER”. 

Duplicate Content

Stealing or copying others’ content is illegal or offensive. You like the content and badly want to take such stuff, I refer  you use certain SEO phrasing tools like Spinbot, Quillbot, Article writer tool, small SEO tool, etc. (#usually, I don’t recommend such ideas but when it comes to penalizing, you can)

Paid Links

It’s true that Paid links enhance site ranking but be careful if Google finds out your trick…then you’re in serious DANGER. (#not always paid links to help you because irrelevant site links are messy)

Content Creators

Frankly speaking, I have talked about this topic before, remember? Yeah…content re-phrasing tool, SEO tool. Make sure you use these site accurately and cross-check before posting in your appropriate site because irrelevant keywords are gonna cause of GOOSEBUMPS.

Keyword Stuffing

I have seen many content writers, mainly freshers play with keywords randomly and totally destroy the content weightage. Stuffing your keywords is not a wise choice. You can add keywords but use them genuinely. (#keyword can be inserted once or twice in a 500-word content)

                                    Read the latest News: Google Attacks Coronavirus Apps

Doorway Page

Doorway pages are also called FALSE PRIEST. Different pages aiming for single market profit. While searching a keyword in the search engine, you may find your descriptive keyword but the URL and re-directing page varies. Such sites are highly insecure and are penalized by Google. 

Irregular Outbound Links

There are some organizations, where people buy or sell links to enhance their website ranking in Search engines like Yahoo, Google, and Bing. When noticed, they are OUT.

Website Hacks

When you don’t secure your website properly and hackers re-direct your site to some spam directories. Google Penalizes. OUCH!

                                                        Also read: Will Google love my Website?

How to AVOID Google Penalty?

  • Know the latest Google updates and act accordingly.
  • Never Copy-paste contents.
  • Kindly avoid keyword stuffing.
  • Check your backlinks on a regular basis.
  • Find a perfect hosting company.
  • Webmaster guidelines are followed.

Hi there, if you find this article useful, do share, like, and comment. If you feel your Website needs some SEO service, connect with Valiant Systems, and succeed in life. 

Claim your Business with Google’s latest updates

Claim your Business with Google’s latest updates

What’s New:

Recently Google My Business had made changes in their photo and video content policy. What are they?

1. All the photos and videos that are about to be posted, will be reviewed before publication. As they follow certain photo criteria like no third party image, video, GIFs, or screenshot are allowed to post.

2. Google Guidelines started following a standard flow over the format, image size, and quality. The format must be PNG or JPG, the image size should be between 10KB and 5MB and the image resolution is preferred to be 720 pixels tall And 720 pixels wide.

3. In What’s New, offer posts and events, you can add up to 10 photos or videos.

4. You are allowed to add only one image per product posts and after you create, the product post will not be visible in your posts feeds but will be included in the product section of your Business Profile.

——————————————————————————————————————————————————————

 

         How many of your’s business isn’t recognized to the outer world and stay hidden within your streets? Well, are you sure you connected your business with Google Business portal? If not, this is the time to do. You may ask me, how to set up my GMB? Well, today in my blog, you will find out. Let’s continue reading…

Why the way, WHAT IS GOOGLE MY BUSINESS?

A single Free SEO marketing portal that manages and lists all business information for customers is so-called Google My Business was first launched in June 2014. It is said that 65 percent of people or audiences or consumers visit a business on search engines like google, yahoo, and bing daily. Making such visitors into valiant customers, local business owners try to insert their product or service details and features helping them easy-to-navigate.

How to Set Up My Google Business?

      You may think to add my business details and location with Google My Business is like a piece of cake, but it is vital to understand the complexity of claiming thy account. Following you will find a few steps that will help you claim or create your account.

LOGIN- GOOGLE MY BUSINESS

#1: To sign in or create a google business account, visit https://business.google.com/

#2: Soon you’re logged in, Google pop-up will be seen asking ‘What’s the name of your business?’ You can type your business name and address in the search box and soon the list will appear on the map.

CLAIM BUSINESS ACCOUNT

        To move further in the claim process, click on the ‘Add location’ menu shown on the ‘Manage location’ page. Again google asks the name of your business, click on the name of your business. If no results are found, click on top of the list to create a business account. Then you have to choose your business vertical or type such a service area (food or courier delivery, taxi service), storefront (hotel, bakery, restaurant), and brand (E-commerce company product, grocery, services).

After adding categories and departments with location, you are about to move with the verification process.

VERIFY YOUR BUSINESS

        What next? To verify your business listing with GMB, Google goes old-fashioned- Verification Code, which will take about 1 or 2 weeks. When you enter that verification code to your account, you’re free to manage your account. This process is usually done via phone, email, and Google Search console.  

GMB account–> Click ‘Verify Now’–> Postcard request ‘Send’–> Press ‘I don’t have a code’ option–> Check mail or phone–> 1 or 2 weeks for code arrival–> Go to GMB account, click business location, hit ‘Verify location’ button in menu–> Enter 5-digit code–>SUBMIT

     Now you’re open to manage your bulk locations on GMB. If you are one among those, who are handling business in various locations then visit the Business location page to list in locations and their information.

     Now you can move to the Homepage and continue adding descriptions, photos, videos, services, hours, posts, events, and offer updates. Based on today’s Google rules, follow the method of image pixel size and format. Always remember to update your GMB frequently to boost up website branding and rating in search engines. If you find this blog useful, do comment on us.

Google and Apple strike EVIL Coronavirus Apps!

Google and Apple strike EVIL Coronavirus Apps!

Hi Folks!

    We all know about the outbreak of coronavirus disease COVID-19 that shook not just Wuhan, China (December 2019) but also the whole World. As this giant wave is swapping away the population ratings, on the other side, many big bulls take this opportunity to blast their brand among the audience in social pages and google app stores in forms of Mobile Applications and media rumor postings. Such incidents not just affect the people but also punch in wrong information about the COVID-19 disease. Taking it under consideration, great tech giants are coming up with preventive measures such as blockage of ads and apps that mislead the community.

Do you agree with it?

    Well, I appreciate their initiative. Do you know what are the efforts taken by those great tech giants? Let’s continue reading…

    According to a new report from CNBC, Google and Apple have started their action battle in cracking down unrelated or mischievous apps focusing on coronavirus search filters. Only certain institutions and the World Health Organization (WHO) are permitted to expose current medical updates on coronavirus to the public.   

    I know, this is really an atom bomb explosion for many app developers who take this occurrence as their lucky trophy. But is it fair to play games on innocent young minds?

     Apple handling iPhones and Google handling Android, have started cutting down the extra branches of many retail and MNC company profits.

   It’s not over yet! The CEO of Facebook Mark Zuckerberg has stated the security measurements taken on Facebook and its subsidiary Instagram, making the audience access accurate information alone and banning certain groups from posting news on coronavirus. Likewise, Twitter has also made the situation under control by stopping auto-suggest results related to the outbreak.

   There is no big-going of relief for retail marketers. In giving a checkmate for Ecommerce business profiters, Amazon and Etsy are cracking down the listed product related to COVID-19 such as face mask and hand sanitizer. Well, that’s the update for now from Valiant Systems

 

If you feel, my blog seems positive, do like, share, and comment on your views. Until then, Bye!

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