Benefits of Social Media Management for Local Business

Benefits of Social Media Management for Local Business

Let’s make it clear, in the current environment, not all businesses are succeeding in the market. When it comes to local businesses, startups, and self-employees, running a business with good profit matching up their investment value isn’t everybody’s cup of tea. Taking it under consideration, Valiant Systems like to bring it to your view about social media. Social media is one of the powerful marketing techniques one can use to grow in business or turn into a celebrity. We all know, what social media like Tik-Tok, Instagram, YouTube, Facebook can transform a person’s like into…

  To earn more, that reach millions of customers in a short period worldwide, is only possible by getting attached to social media networks. The rise of social media is undeniable, as you would reach substantial groups of customers within minutes of placing ads, lowering your risk and ensuring that your advertisements relevant audience through these online advertisements. To be frank, SMM (social media marketing or management) and SEO (search engine optimization) is your best option to drive huge leads and build brand loyalty.  

  To say, Google has been the strongest platform for businesses to sell their services/products online for over a year. Any local business that wants to expand should improve its search engine visibility. With Valiant Systems supporting your local businesses, you can…

  • Boost website/app/local traffic
  • Increase brand awareness
  • Establish your online presence.
  • Save time, personalizing your business
  • Target social networks to enhance brand awareness.
  • Promote your service or products creatively.
  • Increase sales volume and customer engagement.
  • Be the turning point of viral concepts.
  • Budget-based advertising is possible.
  • Build better customer relationships & trust.
  • Be silent yet powerful successor digitally.

Why SMM is important for your business?

Boost Site Traffic/ranking

If you want to improve traffic to your website, social media can be very useful. Spiders in search engines are still on the lookout for posts or sites that generate steady traffic. And they are uninterested in any platform that would not generate traffic.

Boost your business sale/customer base

Interacting with social media and audiences regularly creates trust and confidence for guests to convert into customers and proceed to try your service or product. The more flexible and secure you own your business, the more customers are loyal to you. Here organic sale is involved, building actually customer relationship, transforming your local business, and drawing more attention towards your physical and online store. 

You will be damn surprised thinking..is really social media the first reason to succeed in the market. 

Cost-effective SMM service

This term is pretty uneasy for you to digest, I understand but I bet you. Owning just an online store or mobile application isn’t going to help you out in the market. You need a source of marketing. Why can’t you choose an organic or unpaid marketing technique? Hiring Valiant Systems for your business SMM service will give you profit double-folded. 

What we do for your business to succeed Globally using SMM service?

We (Valiant Systems)-

  • Create a monthly content plan for every platform [Facebook, Instagram, Pinterest, Twitter, LinkedIn -Business accounts, Google My Business page] 
  • Post regularly
  • Include hashtags to increase brand awareness
  • Represent visuals and various creative ideas to boost engagement
  • Explore your competitors, form various content concepts
  • Interact with your audience in chat & comments
  • Keep your followers/subscribers loyal

Conclusion-

If you are interested to improve brand awareness and engage with customers purely, hire us because you won’t regret it. You can just focus on your main business as we manage the rest and bring profit to your pockets. Valiant Systems is a web design and development company in Chennai, supporting clients worldwide with online services, content writing services, SMM, and software developments. Interested to become partners? Call us today to succeed tomorrow!

Content Creation- Blend Your Voice With Brand Voice

Content Creation- Blend Your Voice With Brand Voice

The mastermind behind every corporate business marketing embarks on the journey of content creation or content writing services. Sounds weird right? Do you know what makes companies like Google, LinkedIn, Microsoft, Unilever unique? Is it their brand reputation or voice that attracts customers? The growth potential hidden in every marketing ground is unlocked by compelling content. 

You may be a wonderful, perky, friendly, interactive content writer but the brand or company that hires you expects some serious writing undergoing various strategies that help them improve sales or audience range. Well, what makes us (writer) an undeniably successful player in today’s industry i.e. we adapt to any environmental demands (technical or non-technical) and produce quality brand voice in blend with user-friendly tone/voice.    

Tip- Beware…not every field accepts a chatty tone of digital communication (content).

Tricky content marketing tools you must use in 2021

In this post, Valiant Systems appears to emphasize the value of content creation in the modern technology market and explains the secret to define a unique brand voice that’s blended with a natural voice. We at Valiant Systems, not just offer web design and development or software solutions, but also are experts in providing top-rated content writing and social media management services for current growing industries. This is why, as content professionals, we like to expose our knowledge and idea of writing actionable content that tunes your non-profit brand with a new level of values. As a content writer, what I say is that aligning content to brand voice in a precise manner creates the turning point of success. ‘It is not what you say…it is how you say.’

IS BRAND VOICE IMPORTANT?

Read: Is website your personal branding Choice

According to my perspective, using the right content in the right mode builds your brand. When brand blend with creativity speaks, magic happens. Yes…the audience is attracted and converted. To influence an audience, ideas like self-evident, universal-facts are tended to be spoken in short, simple, or complex sentences. When it comes to the marketing arena, short, power-packing phrases are used to run the show successfully. Always keep in mind, the audience shouldn’t just reward your writing skills but should connect your business. So, shaping your brand voice is important. 

  Making sure that everything you put out there—in social media, on your blog, on your website, in your emails—represents your cause in a clear and cohesive way is one of the most critical aspects of creating a credible web presence. Across all of your channels, your message should be familiar to your loyal followers.

COMPONENTS TO CONSIDER WHILE WRITING CONTENT-

  • Word & sentence length
  • Reading rhythm (Tempo)
  • Pronoun positioning
  • Ratio of script ideas
  • Jargon usage (professional)
  • Colloquial terms (casual speech)
  • Buzzwords (Trend talks)
  • Keywords or cliches
  • Contraction usage- formal & informal (you’re, it’s…)
  • Grammatical & technical errors

UNDERSTAND VARIOUS VOICE APPROACHES-

Before starting to write a blog, article, website, newsfeed, press release, case study, etc, you must understand and plan the structure of content and in what way you are going to voice out for your brand and business. Here, I have share some ideas I usually use before writing content, check it out!

  • Who (brand) are you?
  • What is your message (reason to write)? 
  • Who is your targeted audience?
  • What is your audience need?
  • What is your solution (how you or your product can serve them)?

Conclusion

Still, confused on how to proceed to write content for your business and target audience? No issues, get in touch with Valiant Systems, we have the best content writing solutions serving all your requirements. You love to save your time and effort…why not share your hardship and deal with direct customers?

Social Media Managing Service for your Business

Social Media Managing Service for your Business

Does your company plan to use ads for social media? If so, Valiant Systems‘ here to support the business profits via social media. Social media may be a hard problem to solve. It is difficult to know where to connect with your customers with literally hundreds of channels, bouncing around in your prominent arcs around the powerhouse such as Instagram, Facebook, LinkedIn, Twitter, Pinterest, and Google My Business. 

   With years of experience to build a viable approach for your business, we at Valiant Systems provide social media management services that produce superior outcomes. Our designer or production team will conjure up more than enough motivational content that will get your loyal followers to spread the experience, besides planning ahead on your regular social media management projects.

MUST-READ: META tag needs for SEO in 2021

Digital marketing or social media marketing is an effective weapon in today’s economy. It will serve to strengthen the marketing of your company and boost your organic Seo strategy. It is among the effective approaches for influencing consumers as well as future business associates. Then you might probably know, traditional marketing methods, — particularly if you’re a start-up venture, is incredibly costly. Social networking is an alternative choice that, because of its low initial cost and advantageous features, would not cause you excessively consuming financial resources. Today we at Valiant Systems will explain the definition and advantages of SMM service. 

    In the upcoming days, we will continue discussing more regarding social marketing and social commerce. Anyway, let’s continue our talk. 

WHAT IS SOCIAL MEDIA MANAGEMENT?

Do you know? Shocking hidden cost an outdated website can cost you

It is true that social media opens the path to earn money compared to other business opportunities. But it is about the route we select. Well, Social media management involves the practice of understanding and establishing an approach targeted to internet users, producing and sharing social media profile content, tracking online interactions, partnering with marketers, ensuring volunteer work, and managing, assessing, and reporting on the success and Return on investment of social media.

Check this out: What time to post in Facebook, Instagram, Twitter?

WHY BUSINESS NEED SOCIAL MEDIA PLATFORM?

  • Reaching fresh customers 
  • Spread the message about your services and goods 
  • Awareness of Brands & Trust 
  • Advertise your organization, goods or services 
  • Develop a community and a huge following 
  • A perfect SEO basement

HOW VALIANT SYSTEMS MANAGE YOUR SOCIAL MEDIA PAGE?

  1. Setup a distinctive plan for your company 
  • Objectives and the measures to accomplish it 
  • Online Services Support 
  • Ideas for competitiveness and interaction 
  • Thorough reporting system
  1. Launch Social media stage
  • Setup of appropriate channels for Social Media 
  • Develop and release campaigns for paid ads 
  • Launch of awareness-raising initiatives 
  • Multiple interactions with followers and fans
  1. Customize campaign performance
  • A technical and constant comparative review 
  • Interactions with the latest analytics-based risks identified 
  • Understanding business and schedule improvements for the future
  • The more followers and business enhanced.

READ: Valiant Systems’ web design and development workflow process

WHAT CAN I EXPECT FROM YOUR SOCIAL MEDIA SERVICE?

  • Growth in the number of followers across all social networks 
  • According to internet standards and practices, effective maintenance of social media accounts and promotions 
  • Assistance about how to create the most use of social media by a media professional

Understand: What’s the future of Advertising?

So, are you ready to connect your business with Valiant Systems to increase ROI through social media management service? Get in touch with us today. 

Meta Tag Needs for SEO in 2021

Meta Tag Needs for SEO in 2021

Hi there, many of you might get bored hearing the topic, ‘Meta Tag Need for SEO in 2021’. This may get weirder, but there is one set of business members who struggle to handle their online platforms while taking digitally into the market or global network. So, here is a short perk regarding the same.

    Have you ever heard of search engine optimization or SEO? Well, browsers like Google, Bing, Yahoo are known as SEO. They are used to identify a specific searched site by crawling among billions of websites and pages. Marketers use SEO for site or web page ranking. Well, not all can rank on top…you need determination and focus on marketing with metadata, meta tags, meta description, keywords, etc.

    Likewise, search engines have advanced systems that are frequently referred to as “spiders” that track, recognize, and rate your website on the search results list. “Meta tags” provide this detail. These tags are hidden snatchers of the content of your website that will let the spiders and users know what’s in. Your website will leap into ranks with concise and proper use of Meta tags, and be identified by the perfect business leads, a genuine sign of good SEO. 

Read the blog: Minimize your daily business stress by running a website

Generally, meta tags are what defines the content of a web page. You’re not going to have them on the website but they’re part of the code. Meta tags should be there to remind search engines what your website’s pages seem to be about, thus the name: they have metadata, but is, indeed, info.

What are the metadata or meta tag types needed in SEO for ranking?

KEYWORDS

    The keyword is an important tag for SEO ranking. Whether it’s website content, text, blog, or article, keywords are mentioned in headline and internal content. they are usually important for SEO to crawl and rank section. 

TIP: Kindly avoid keyword stuffing, which results in the Google algorithm penalty.

META TITLE

Following metadata aspect is the meta title and the purpose it applies is very basic: the webpage needs a strong title relevant to how the page is all about. The title is the name of your link displayed on a google search. When the title is not linked to the content of the post, the search engine would assume your page is incorrect and not mark it highly on the search list. 

    Try to ensure to provide the page’s keyword in it and make it short to make a nice meta title, so users on portable devices can access it too. The optimal length is less than 55 characters with spaces and punctuation. The title should be careful because you want to make sure people are clicking on your connection instead of any other. Ignore boring titles, nobody wants to open a page and find anything they were not interested in reading.

Check out: FREEE 26+ SEO tools you search in 2020

Meta Title looks like this:

<title>Meta Tag Needs for SEO</title>

META DESCRIPTION

Although this title tag is the page’s name, its overview is the meta description. It intends to sum up how the webpage is just as soon as possible and as precisely as possible. Therefore, if possible, it must include the requisite keywords and keyword phrases.

    Other than that metadata like Alternative text Tag (Alt), Header tags, Canonical Tag, Meta Google, Social Media Meta Tags, Meta viewport, Meta robots, etc are managed for better ranking.  

Do you know: Why python is important for Ecommerce web development?

CONCLUSION

Well, it’s time to conclude my blog, if you find my article useful and having any doubts regarding SEO services or web services or need a website and mobile application get in touch with Valiant Systems. 

Understand: Valiant Systems web design and development workflow process

What Time To Post on Facebook, LinkedIn, Twitter, Instagram?

What Time To Post on Facebook, LinkedIn, Twitter, Instagram?

Everyone is in the peak of discussion when it comes to posting beautiful pictures and business ads on social media. The only question that all asks at the same time, “What is the best time to post on Facebook, LinkedIn, Twitter, Instagram? 

So today, in this blog we will find the answers. let’s move on…

Do you know? How to launch B2B marketing on LinkedIn?

Previously, I might have explained the dos and don’ts in social media. Likewise, this is quite similar, basically why a user posts pictures on social networks? To get like, comment, share, followers, leads, etc. Well, before publishing on social media, we also need to know the effective timing the network is on high audience interaction or global engagement, which helps succeed our aim (whatever it is…like or followers or lead). 

Read our blog:- Chatbots trends in upcoming ages

You may have amazing content or stunning posts but your post reach is less…what to do? The solution here is to start executing the right initiative at the right time. Your marketing campaign is all about timing. No wonder how good the campaign is, if it is done at a time when the chosen marketing site has low traffic levels, your campaign won’t get the requisite eyeballs on the designed post or content.

Where to find? 20 best free stock image websites in 2020

To gain maximum exposure on social media, do follow a proper strategy which is well-established and proven. Here, I will share the best day and time on which publishing posts on  Facebook, LinkedIn, Twitter, and Instagram matters. 

TIPS TO TRY:-

  • To get more LIKES and SHARES on Instagram, try posting on MONDAY.
  • Do you know, LinkedIn gets more engagement on TUESDAY and WEDNESDAY.
  • It’s good fortune to select THURSDAY to post on Facebook and Twitter.

You have to evaluate your info and streamline your posts based on the time. As well, different markets have different characters for clients, bear that in mind while creating timings for your social media posts. Building social media company pages may not be enough your target group is online when you’re not sharing. Your timing is all about your social media marketing, be its informative content, motivating images, or artistic designs. Check the following time. After many kinds of research, the post timing is announced to boost the engagement rate. The time may vary for different countries. 

BEST TIME FOR FACEBOOK [IST]

WEDNESDAY: 11,00 a.m. and 1.00 p.m.

WEEKDAYS: 9.00 a.m. – 3.00. p.m.

BEST TIME FOR LINKEDIN [IST]

WEDNESDAY (best time): 9.00-10.00 a.m. & 12.00 p.m. 

TUESDAY – FRIDAY (safe time): 8.00 a.m. – 2.00 p.m.

BEST TIME FOR TWITTER [IST]

WEDNESDAY & TUESDAY (best time): 9.00 a.m.

MONDAY – FRIDAY (safe time): 8.00 a.m. – 4.00 p.m.

BEST TIME FOR INSTAGRAM [IST]

WEDNESDAY : 11.00 a.m.

FRIDAY: 10.00-11.00 a.m.

TUESDAY – FRIDAY (safe time): 10.00 a.m. – 3.00p.m.

Perfect Guide to create a Facebook page for Business

EndNote

I hope the above guideline is useful for you. Do share your thoughts on the above. To handle accurate post timing for your social channels, analyze your Google my business page and Google analytics to figure the right perspective.

For Google Analytics> login>Acquisition> social>network referrals

For Facebook business page>login>insights (page views, page preview, page likes, reach, post engagements, video, page followers)

For LinkedIn business page<login>analytics>vistors, updates, followers (engagement hights, metrics, impressions, shares, follows, likes, comments, and more are displayed)

Is this informative? Share your comments.

P.S. Valiant Systems is one of the leading web design company in India providing world-class customized website and mobile applications at affordable prices. Interested to take your business to the next level? Call us. 

26+ FREE SEO Tools You Search in 2020

26+ FREE SEO Tools You Search in 2020

Many of us browse for various ways to improve our site SEO. Startup or medium business people look for free SEO tools to manage, monitor, maintain their site seamlessly. Do you know why Search engine optimization is important? SEO is dominant for an organization to decide its ranking while being searched on Google and Bing by the audience. Based on the keyword typed in the search box, search engines crawl, and index relevant content on the search page. The top your website is indexed the higher you are ranked. To improve your company SEO, Valiant Systems provide you diverse SEO tools that help with monitoring and managing the entire site smoothly that also freely. 

Who doesn’t love FREE tools that also such crucial ones? Let’s check this out!

Ready this blog: 20 best FREE stock images websites in 2020 

Here are some of the best Free SEO tools that enhance site ranking and digital marketing. 

  1. Google Analytics

Who doesn’t love Google Analytics? One of the best Google SEO tools with help business branding and enhance digital presence. In this platform, the dashboard comes in connection with Google search settings and your website, tracking and analyzing each page’s views and revenue gained. There are various modules in this free tool like running Google ad campaign, monetizing audience activity, page views, active user views, etc. This platform can also track your Google AdWords account providing more marketing insights.  

  1. Google Search Console

I used to wonder why Google is called the King of online browsing. But now I understood, it is because of the set of free tools Google offers for marketing professionals. So, to know about the advantage of each Google free tools and webmaster strategy, let’s continue reading. Google Search Console consists of tracking configurations that index website status and visibility-enhancing SEO success. 

  1. Bing Webmaster Tools

Like Google, Bing also has a free tool that improves SEO ranking. The Bing Webmaster tool analysis and track website SEO strategy weakness with real-time notification options. 

  1. Google Keyword Planner

Many digital and SEO marketers who use Google ads and use this keyword planner tool. It has a paid and free planning module. Using this platform, one can create strong keywords for their website ranking. 

  1. Google Disavow Tool

I might have talked about this tool in one of my previous blog, ‘how to avoid Google penalty‘. This tool is useful to remove broken or spam or harmful URL links from your website, thus avoid the Google webmasters penalty shot. This free tool is useful for many low ranked websites.  

  1. Google My Business

One of the basic and most needed tools for a business to get visible online. before taking your business online, claim your store with Google My Business (GMB) providing details about your store, business, address, sitemap, etc. This free tool helps you be online when customers search in relevant to your products or site. This tool tracks the views based on weekly, monthly, quarterly, and yearly charts. You can also run Google ad campaigns to reach a wide audience. 

  1. Google Structured Data Testing Tool

This Structured data testing tool (SDTT) presented by Google helps with troubleshooting on-page data, track and compare the performance of competitors easily. 

  1. PageSpeed Insights

This is one of my favorite responsive Google technology tools which helps you review your website performance from mobile and desktop screens. It also suggests the pages needed to be revamped by scoring and marking sections. 

  1. Lighthouse

Do you want to enhance your website loading speed? This open-source application helps you analyze site performance and the level of loading speed. Do you know, even Google uses this Lighthouse application for its internal testing purpose? So, it’s entirely safe. 

  1. Google Tag manager

The Google tag manager is a free tool highly accessed by SEO experts to manage their website tags without any code editings. This tool analysis website tags and maps the issues that have to be renovated. This tool is recommended for people who own Google Analytics suite. 

NOTE: As Google search algorithm is making constant changes, updates among apps are more often found. 

  1. Screaming Frog 

A wonderful tool to crawl URLs. You will find both free and premium options. When it comes to crawling 500 URLs, Screaming frog’s free tool is available. When crawling numbers increase, the site developer moves to a paid version. 

  1. Screaming Frog Log File Analyzer

This SEO log file analyzer helps with user experience and content readability by crawling and analyzing up to 1000 lines.   

  1. SEMRush

One of the famous and all-in-one SEO platform. Many of us this SEMRush is a paid tool, but the freemium option is also available. This tool helps with site auditing, domain reporting, and keyword reporting. You can also analyze competitors’ site performance. 

You can also try BuzzSumo freemium application.

  1. Ubersuggest 

A perfect SEO tool created by the king of marketing ‘Neil Patel’. Ubersuggest provides thorough research on keyword, domain analysis, competition research, reporting, and also shows popular organic keywords niche used by competitors. 

  1. Similarweb

One of the tricky applications to understand your competitors marketing strategies and benchmark your progress. This Similarweb tool provides the latest insights about competitors, target market-customer, evaluate investments, etc. 

  1. Broken Link Checker

No one can guess that their website or blog has a 404 error link. This Broken link checker application tracks both internal and external URLs present on your website and helps you fix before Google webmaster suspends the page. 

TOP TIP: You may also try SEO Review Tool which consists of multiple applications like keyword tool, rank checker, backlink checker, domain authority checker, website SEO checker, SEO writing assistant, duplicate content checker, content idea generator, etc. 

  1. Web Page Test

Are you getting a high bounce rate for your site or low traffic? It’s time to place your website under test. Web page test tool tests your site loading speed from multiple global access points and suggests site strength and weakness. 

  1. Domain Name Lookup

Just like GoDaddy, Domain Name Lookup is a free tool used to identify new unique domain name, whether it is taken or free, and their competitive domain hosting services. 

  1. HTTP Status Code

If you have any issues in the structure of your website and it’s hard to identify, try the HTTP Status Code tool. You can check the page code status up to 100 URLs in a single batch, URLs, export files, etc.  

  1. Wappalyzer

Do you want to get in-depth information about your competitor’s website technology? Why not try Wappalyzer

  1. Grammarly

Feel confident to write when you have Grammarly extension linked to your browser. Grammarly is a free tool that helps in identifying grammatical errors and tone breakage on writings. This tool is mostly used by content writers. 

  1. Canva

You might have known about Canva, but do you know it’s an SEO tool? Well, I don’t. If you are not a professional designer but want to design images for blog posts, social media posts, logo, banners, presentations, or brochures, then Canva comes handy. You can instantly create images and not worry about the image pixel or size resolution. 

  1. The Wayback machine

Wayback Machine is a free tool that helps to uncover the history of a website. If you want to get old website content, then you can use this application. 

  1. Enhanced Google Analytics Notations

If a marketer is advertising his website, then he is connected with Google AdWords. Likewise, This enhanced Google Analytics Notations tool helps with improving search result ranking and track real-time site traffic with the analytic screenshotting tools. 

  1. Keyword Hero

Do you want to improve SEO with keyword configurations? Keyword Hero is a free SEO tool that tests your web keywords via machine learning. The advantage is that you can perform 2000 searches per month for free.

  1. Redirect Path

Are you sure your website has strong URL links? Redirect Path is a free tool that helps identify each URL header insights and their chained website redirects. If there is any spam link, you can easily modify them. 

CONCLUSION

SEO plays an important role in a website and these SEO free tools, help with tracking site performance, link history, and competitors analysis. You may also use similar toolkits like Varvy, Hunter, Mobile SERP test, Mobile-first index checker, detailed, Lightshot, etc. If you find this blog useful, do comment, and share. For any Website design and development service, do connect with Valiant Systems. Cheers!

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