Guide to Create Facebook page for Business

Guide to Create Facebook page for Business

Warm greetings to all!

How many of you want to create a Business Page on Facebook? Well, today I would like to share with you some valuable guidelines that will surely help you promote your website on social media platforms. So…Which branding technique do you think is powerful, Facebook or Website? Honest answers only…am I confusing you…Website vs Facebook. Recently, I had some queries from my friend like ‘Hey dude, can I use Facebook as a website? Does promoting my website on a Facebook page really work?’ At first, I was a bit fuzzy to give her answers but somehow managed.

Well, today hoping I can help other business starters to gain some ideas and methods on how to promote or create your business on Facebook page. According to Mark Zuckerberg (Facebook founder), Facebook has more than 2.45 billion active monthly users. So, it’s a great opportunity for small and medium entrepreneurs to connect with targeted audiences and make a profit.

 Interesting isn’t it, but how?

 Do you want a blueprint to follow? After so much research I found that Facebook is continuously changing its algorithms yearly which made me a bit fishy. Still, this works for me. It doesn’t matter whether you have an individual business or a company brand, here you can create your business web page in the facebook site elegantly. If you still need assistance, do contact Valiant Systems for a free consultation on web designing and development services. Anyway, to showcase you, I created a sample business site right from my personal Fb account, but how?

Simple Steps to Create a Facebook Business Page:

#1. Log in / Sign up to Facebook and fill basic Info

 If you have your Facebook personal account open, then no issues or else kindly register or sign up. Then use the given URL to start your business page:

 https://www.facebook.com/pages/creation/

Once you open it, there will be two options- Business or brand and Community or public figure. As you’re intended to start a business profile, click ‘get started’ shown under the Business or brand section.

Business fb page

Business fb page

Now you will find a few fields to fill out such as Page Name, Categories, Address, Phone number.

(Note: You can alternate the category later but not the name.)

#2: Upload Profile and Cover image:

 Now, your business page is created, it’s your duty to add a profile photo and cover photo.

Fb profile cover image

Fb profile cover image

Image sizes:-

 Profile image- 170*170 pixels

 Cover image- 820*462 pixels

 The profile photo is the main icon shown while posting or publishing, it’s ideal to upload your company logo. When you upload the preferred or square-shaped images, Fb will crop it into a round or circular shape.

For the cover image, it appears on top of the business page. So, it’s advisable to upload images that promote your product or services or brand in a catchy manner.

(Hint: If you want to design an Fb cover image on your own, then free tools like Pixteller and Canva are really helpful. You can also use video as a Fb cover slider that will stir the visitors to stay longer on site. To create Fb cover videos Makermoon site helps in renovating video on your own with no photoshop designing knowledge. Interesting isn’t it?

To learn more about free tools must for a designer, click here!

Once you uploaded the cover and profile photo, your business page looks stunning like this.

#3: Complete Page Informations

In the middle of your newly created Fb business page, you will be shown a few tips to help you set up. Click ‘See All page tips’ and you will find various steps to fill.

Otherwise, you can go to ‘Settings’ and click ‘Page info’, where you can fill information for the page. Things to fill out:

  • Description
  • Categories
  • Phone Number
  • Website
  • Email Address
  • Location
  • Located in
  • Service area
  • Hours
  • More: Impressum, price range, Products, Privacy Policy

      

These details will be visible on the About tab of your home page. You can also directly edit and add more content such as your company story, product, award, etc.

What’s next?

Don’t forget to create a page username because this helps people identify your page as it will be seen in your custom URL.  

Do you know that every business page owns a navigational or Call-to-action (CTA) button shown below the cover image? This button allows visitors to buy your product or service, enquire or learn more about your business website


#4. Page Customization

To reshape your Fb page to the next level, there is a template tab on the left side of the business page. Here you will find various sectors like Home, offers, reviews, photos, posts, videos, events, about, community, info and ads and promote the option. You can choose which tabs to be visible. Each template has a different call-to-action button.

#5. Add Page access

If you have a medium or big company business and wish to share your duties with team members, then you have the option to permit others for certain roles. Roles like Admin, Editor, Moderator, Advertiser, and Analyst are being chosen.

  For that, you have to go to page settings and select the ‘Page Roles’ option. Here you can type or choose any of your Facebook friends or co-workers or person who has liked or shared your page. You also have the option to link their email address with the Fb account.
#6. Ready to publish Post

Time to start your business with posting ad banners or product images or videos along with eye-catchy content that attracts visitors to learn more about your service or even forced to buy your stuff. You can tag your product images with links and prices guiding customers in an elegant way.

Well it seems, you are ready to grow your business and have some real fans flying around your place.

If you have any kind of doubt regarding Facebook business page or marketing, willing to have a website of your own, then do contact Valiant systems. We’re 24\7 available to assist you. Do have your first try!


*In my next blog, you will find how to boost your Facebook business page and reach a more targeted audience. Catchy me next, until then bye.

 

Are Google My Business Reviews Important?

Are Google My Business Reviews Important?

Remember the last time you tried a product without a review from anyone? I like to search for new products if just a few rupees are left in my wallet, just to be the first to discover them. It’s time to hit the reviews if it’s important that it performs for the first time. The determining feature that caused a prospective buyer to choose between your businesses and your rivals can be Google My Business Reviews. Furthermore, Google Reviews are significant local SEO ranking signals but one of the most important ways you can facilitate faith in your company.

READ BLOG – How to run a successful Loyalty Program

In this blog, Valiant Systems will explain to you the importance of review in the Google My Business platform. Reviews also show in search results as customers request using keywords on Google search boxes, showing either map results and search terms. Scrolling a pin on the map will provide important information about that business to a potential customer: opening hours, contact information, and company address. 

If you want to develop your company locally, online reviews are very valuable. Here are some advantages of GMB reviews.

LEARN MORE – benefits of social media management for local businesses

  • Improve your online identity
  • Enhance the ranking of your platform standing ahead of competitors
  • Reviews always build trust for your customers
  • Increase click-through rates for your website
  • Bad or good, reviews explain a person’s experience about your service or product. 
  • Replying to bad reviews always creates a soft-corner in the customer’s sense. 

How to connect with Google platform or Google My Business?

  1. First you have to verify your Gmail account with Google My Business account. Next, verify your business by adding details and it may take up to 14 days. You will receive an OTP via postcard. 
  2. Now you can customize your GMB account by adding products, images, updates on service, business working hours, and more. 
  3. You can now, share review links with your friends or clients to help you improve among competitors in ratings. 

   If you include the call-to-action in your e-marketing, remember to pack a link to your company’s Google My Business Page that makes it really easy for customers to submit their reviews. This will enable clients to include you with a Google review quickly and efficiently. Lengthy and revisit users should also be encouraged to flee their reviews and to applaud their clients for having taken the moment review.

READ BLOG – Content Creation- Blend your voice with brand voice

    There’s no magic or trick here, well not all potential customers are expected to give positive reviews. To manage your online presence perfectly, Get in touch with Valiant Systems, we are the best web design and development in offering advanced and effective strategies in creating and managing Google My Business account for your business. We help you succeed in business, it may look like and slow process. But it is surely an effective long-term success-rated procedure. For any social media managing service, contact us.  

Trend of Today’s SEO Practises

Trend of Today’s SEO Practises

Being a leading web and SEO solution provider, Valiant Systems has come across an array of competitors and has observed their technique used to ensure a level of success. These search engine optimization strategies help in ranking your website, web page, blog page, or any particular profile in Google or Yahoo or Bing.

In the last few years, the Google algorithm has undergone diverse ranking changes, turning marketers to clash with one another a hard way. These minor but effective techniques are to be discussed in today’s SEO strategy blog. Come let’s get on the road together…

Featured Snippets

A snippet listed is a synopsis of a response to a search query. Typically you will notice it was shown at the peak of the SERP score, overall paid, and organic advertising. 

    Very few contributed to major improvements in the results pages of Google’s search engine ranking since their introduction in past years. Due to the obviously targeted keywords, nearly half of all searches lead to zero clicks since SERPs explicitly provide the answers users seek. Currently, featured snippets are having more attention than the results of the first organic search. Profit from this by addressing both question-based google searches and keywords.

Learn: Secret content behind business moving online

Voice Search

Actually, people perform searches relying on how they sound. There had been over 45 million voice-search queries in 2021 only. The latest research also reveals that about 36 percent of smartphone requests are voice searches. Since this continues to grow, most people might start typing searches the same way they’d chat. 

Such web searches are often long-tail and very detailed and the users prefer a very clear answer to their inquiry. Thus, using long-tail keywords and also lists of bullets would maximize conversions far beyond possibly.

Do you know: The challenges faced by startups while developing mobile app

Videos

Google is well recognized to love the video as a constant phenomenon via a rise in video content prioritization. As it is a vital part of both SEO strategy and digital marketing, it’s far more likely to appear on SERP’s first page than one with clear text only. To guarantee high traffic, it is preferable to build valuable video content that will promote your text posts. Maintain they are designed to suit the width of your site and include on-page text to help Users recognize how the quality of the video is all about.

Marketing with Influencer

A lot of advertisers are going to start using influencers for SEO. A lot of enterprises have started investing more than half of their marketing budget on influencers as the value of their presence cannot be ignored for businesses such as beauty, fashion, eCommerce, tourism, and wellness.

These days, online users are overwhelmed with advertising, so they appreciate credible information that they can accept, sometimes this information comes in the form of an influencer analysis. Using such influencers, you can drive traffic to your website, increase your exposure online, and enhance your scope for content. After all, to see good returns on investment in influencer marketing, it is crucial that your supported content is properly designed and performed, and that they resonate with your audience’s attention.

Conclusion

Never fall behind trends of marketing, get to know about the latest SEO technique to succeed with online and offline SEO. To capture more audience glimpse, it’s prior to having an engaging colorful website and mobile application. If you are still lacking in web design, get connected with Valiant Systems. We are India’s leading web design and development company supporting more than 300+ clients worldwide. Call us now!

Search Engine Optimize for mobile-friendly website

Search Engine Optimize for mobile-friendly website

Do you know, web traffic comes from mobile devices, exceeding phone and laptop traffic. In the years ahead, the number is projected to rise as more individuals access the website. That Google moved to mobile-first archiving will make no difference then. They began looking at mobile versions of websites instead of desktop versions to assess their ranking in search engines.

   Unfortunately, your search engine rankings could collapse if your website looks bad on mobile, leading to fewer sales and a drop in income. Well, today Valiant Systems help you understand few ways to optime your mobile app for search engine. 

Read- Mobile app today’s business necessity

What is mobile optimization?

   Mobile optimization is the process of using tactics such that no matter what device they use, visitors can easily update a website. You make sure users can find what they’re searching for on your website, boosting either your profit margin and rankings for search engines. Your website, for instance, might have 2 types, one for desktop browsers and one for smartphone subscribers.

   For the app edition, you can submit a smaller picture because users will be gazing like on a tiny device. You have to look for no furthermost popular social media network in the world, Facebook if you want an illustration of a website with desktop and mobile models. If you do not use the app and open a window on Facebook, it instantly changes depending on the computer used to display the app.

Read blog- Meta tag needs for 2021

Is your website really mobile-friendly?

   You ought to decide where you stand today until you customize your site for mobile search. Start by checking if your website is mobile-friendly. There have been plenty of online tools that you can use. One instance is Google’s Mobile-Friendly Review. Open the app, insert the URL, and press Enter. 

  Then the Mobile-Friendly Test checks your website and shows you what is or isn’t mobile-friendly. This will display a snapshot of the way your mobile website operates. For further information, you can click on View Info. For instance, it might tell you which items declined to load appropriately, such as video and images.

SEO for mobile app

   As if you’re on a smartphone, you can also access your website. This method, whether it’s easy to follow or not, you see for yourself. You will find that the text on your homepage is too small or that the entire screen is taken up by a pop-up notification. Using the above resources will help you recognize problems that need to be solved immediately. If you ever have the energy to wait, you may want to note these problems and start fixing them.

Having any keyword research?

   There’s no doubt that voice search is the promise of SEO. 20 percent of all searches are performed through voice, as per a recent study. As more individuals gain services via mobile phones and devices like Alexa and Google Home, the number is only forecast to expand. Currently, there are many free SEO tools used to search keywords. Check Valiant Systems’ other blogs regarding mobile search engine optimization to understand more on the topic. 

Learn- Why my website should be mobile-friendly 

Conclusion:

   So, if you like this blog, and want to design your website for a mobile-friendly version, get in touch with Valiant Systems, Chennai’s best web design and development company, offering clients the best web solution they always deserve. Do you want to increase brand’s reputation and revenue? Call us now.

How to run a successful Loyalty Program

How to run a successful Loyalty Program

Buy 1 Get 1 FREE! How does that sound? Very much promising and eye-catchy isn’t it? Yes, in today’s business, the main marketing strategy followed by small or great industry players is a loyalty program or loyalty management system. What is exactly a loyalty program when it comes to online or offline business? Well, today Valiant Systems helps you understand the importance of implementing loyalty programs for your platform. 

Learn: Benefits of Social Media Management Service for local business

What is a loyalty program?

A Customer Loyalty Program is a planned, long-term marketing campaign that rewards customers who continue visiting. Customers in a business process perspective are enticed to visit often, make repeated purchases, and avoid competitors through effective approaches. In short, Customers can earn points by spending a certain amount and then redeem the points for future purchases via a loyalty program. 

    A loyalty program is a simple reward system for your business performed during the customer purchase process that will enchant customers to repeat ordering on your Ecommerce website or mobile application. This kind of system is usually utilized in business spaces like ice cream shops or cafes, supermarkets, fast food or restaurants, gas stations, etc. Well, its a kind of retention program implied over huge audiences. 

    Here vendors or owners invest in certain considerations or concepts like customer cashback, reward points, promo codes, coupons, free gifts, etc, that bring them instant profit or long-lasting success rating. 

Well, Own an Ecommerce website like Amazon

Benefits of the online loyalty program

Loyalty and reward schemes in sales are not modern or groundbreaking concepts; in fact, most consumers are members of some type of loyalty program, whether it be with their favorite store or nearby hair salon. Although customer loyalty programs have been around for decades, it’s possible to conclude that their value is still not higher, certainly in the fast-paced and challenging online market. After all, how do companies stand out from competitors when customers have almost unlimited options and a wallet full of gift cards? Well…it’s not fair but how do we implement or take over the concept on our business flow? Check out some of the benefits of the online loyalty program. 

Earn lifetime values

The overall income endorsed of the commitment you would preserve with your client or consumer is used to measure Customer Lifetime Value. It measures your customer’s current market value and forecasts the value of your experiences with them in the upcoming days. 

    One of the most important advantages of offering a loyalty program for your company is that it will help you keep your customers for longer durations. Which is, of course, a profit gainer to you in sales. 

Boost brand reputation

It’s important to attract new customers, but it’s much more important to make your current customers feel unique all the time. A loyalty program will increase consumer satisfaction and increase the probability that current customers will express their feelings of being valuable. The more valued your loyal customers feel, the more likely they are to return and recommend others to you. That is clearly a mouth marketing to increase brand or company or business reputation level. 

Learn to reward customers

More consumers will follow your business Technic if you provide product discounts, cashback, buy one get one offer, and other money-saving opportunities. To really stand out, make sure the monetary incentives complement your brand experience. You can inspire your consumers to connect and communicate with your brand by providing exclusive perks such as customized items, exclusives, and products (gifts).

Interested to own one?

Read: Will Google love my WEBSITE?

With Valiant Systems loyalty management system, you can personalize your online business loyalty program and make yourself unique from others in the market. We at Valiant Systems build an amazing online store, mobile apps (iOS, Android), and software solutions suiting your business value at an affordable price. How about getting one for yourself? Wanna grow your business, enhance sales, double your profit, retain customers to stores physically and online? Call us today for the best solutions!

Benefits of Social Media Management for Local Business

Benefits of Social Media Management for Local Business

Let’s make it clear, in the current environment, not all businesses are succeeding in the market. When it comes to local businesses, startups, and self-employees, running a business with good profit matching up their investment value isn’t everybody’s cup of tea. Taking it under consideration, Valiant Systems like to bring it to your view about social media. Social media is one of the powerful marketing techniques one can use to grow in business or turn into a celebrity. We all know, what social media like Tik-Tok, Instagram, YouTube, Facebook can transform a person’s like into…

  To earn more, that reach millions of customers in a short period worldwide, is only possible by getting attached to social media networks. The rise of social media is undeniable, as you would reach substantial groups of customers within minutes of placing ads, lowering your risk and ensuring that your advertisements relevant audience through these online advertisements. To be frank, SMM (social media marketing or management) and SEO (search engine optimization) is your best option to drive huge leads and build brand loyalty.  

  To say, Google has been the strongest platform for businesses to sell their services/products online for over a year. Any local business that wants to expand should improve its search engine visibility. With Valiant Systems supporting your local businesses, you can…

  • Boost website/app/local traffic
  • Increase brand awareness
  • Establish your online presence.
  • Save time, personalizing your business
  • Target social networks to enhance brand awareness.
  • Promote your service or products creatively.
  • Increase sales volume and customer engagement.
  • Be the turning point of viral concepts.
  • Budget-based advertising is possible.
  • Build better customer relationships & trust.
  • Be silent yet powerful successor digitally.

Why SMM is important for your business?

Boost Site Traffic/ranking

If you want to improve traffic to your website, social media can be very useful. Spiders in search engines are still on the lookout for posts or sites that generate steady traffic. And they are uninterested in any platform that would not generate traffic.

Boost your business sale/customer base

Interacting with social media and audiences regularly creates trust and confidence for guests to convert into customers and proceed to try your service or product. The more flexible and secure you own your business, the more customers are loyal to you. Here organic sale is involved, building actually customer relationship, transforming your local business, and drawing more attention towards your physical and online store. 

You will be damn surprised thinking..is really social media the first reason to succeed in the market. 

Cost-effective SMM service

This term is pretty uneasy for you to digest, I understand but I bet you. Owning just an online store or mobile application isn’t going to help you out in the market. You need a source of marketing. Why can’t you choose an organic or unpaid marketing technique? Hiring Valiant Systems for your business SMM service will give you profit double-folded. 

What we do for your business to succeed Globally using SMM service?

We (Valiant Systems)-

  • Create a monthly content plan for every platform [Facebook, Instagram, Pinterest, Twitter, LinkedIn -Business accounts, Google My Business page] 
  • Post regularly
  • Include hashtags to increase brand awareness
  • Represent visuals and various creative ideas to boost engagement
  • Explore your competitors, form various content concepts
  • Interact with your audience in chat & comments
  • Keep your followers/subscribers loyal

Conclusion-

If you are interested to improve brand awareness and engage with customers purely, hire us because you won’t regret it. You can just focus on your main business as we manage the rest and bring profit to your pockets. Valiant Systems is a web design and development company in Chennai, supporting clients worldwide with online services, content writing services, SMM, and software developments. Interested to become partners? Call us today to succeed tomorrow!

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