The basic difference between digital marketing and traditional marketing is that, the medium through which users get notified about our products/business.

  • Traditional Marketing uses very basic media such as magazines or  newspapers
  • Digital Marketing uses digital media such as social media or websites.

READ: Digital Marketing Secrets to follow after Corona Lockdown

traditional marketing

Having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. 

Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper.

Traditional marketing plays an important part in reaching local audiences. Ads or advertisements can be kept for a long period of time if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing.

As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more direct way to connect with target audiences globally.

Digital marketing is essential for businesses today. It’s become routine for consumers to conduct research and make purchases online. Just typing what you need is much easier.

There are a few disadvantages to traditional marketing. First, businesses have little to no interaction with the consumers they are selling their products in real-time. You can’t ask any queries.

Some marketers also see traditional marketing as unreliable. You can’t edit a print ad once it’s out. 

Traditional marketing can also be pricier. For eg, printing an add may cost much.

Traditional marketing is still a realistic and important way to market certain businesses. But digital marketing is an increasingly important revenue driver. In fact, businesses reported that half of the revenue is influenced by social selling.

You may also read: Coronavirus Crisis: The need for Content Marketing

Digital marketing is cost-efficient. Though some invest in paid ads online or paid search marketing; however, the cost is still cheaper compared to traditional marketing.

digital marketing

Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real-time what is or is not working for your business online and you can adapt very quickly to improve your results.

Recently, 50% of marketers said they believe digital marketing has an edge over traditional because of the interactive digital marketing opens with customers. Businesses can have full control of their audience growth and see real-time results of each facet of that campaign. And with inbound marketing, consumers find the business, not the other way around.

Disadvantages to digital marketing do exist, however. Digital marketing depends on technology and, sometimes, technology breaks. When social media sites go down and a social media marketer has posts scheduled to go live, the only solution is to wait it out.

READ: Will Digital Marketing really help in Growing Business?

Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget, and understanding your target audience.

The moral: Both digital and traditional marketing can work for you, as long as you know what your audience wants. If you have any further questions regarding web service or digital marketing for your business, do contact Valiant Systems, Chennai’s best web design and development company. Our service and solutions are exceptional and trustworthy for clients. 

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